Street Speculator

This company, JacobJordyn, is unique to say the least. It seems that its goal is to change the parameters of online advertising. The question is, can their business model be sustainable in the future?

The usual online advertising models include Cost-per-Click (CPC) and Cost-per-Measurement (CPM). Many feel as though both models are in the class of “Rolling the Dice,” and the advertisers goal is to hope they hit something. However, JacobJordyn promotes EXCLUSIVE online ad placement. With their EXCLUSIVE model this company has basically taken newspaper advertising characteristics and moved it to the World Wide Web.

The SPEC’s would admit that the EXCLUSIVE model would provide any advertiser with the greatest opportunity in reaching potential consumers and customers. A no-brainer. Our concern is whether their “low-cost” DMA ad-placement model is economically sustainable.

What JacobJordyn does (according to their Twitter site and their posting at badservicezipcodes.com) is charge $10 per DMA (their are currently 210 US DMA’s, or Designated Market Areas). The price is low, but it would provide a tremendous benefit to advertisers (once again), especially small business. If JacobJordyn has limited expenses, then the $10 DMA monthly cost may last into the future. If they are able to generate a lot of BUZZ with this ad model, then of course they will be able to raise the cost in the future. That is the huge question that needs to be answered. Otherwise, their ad model is definitely courageous, viral, SPECULATIVE, innovative, etc…….

It would amaze us if this company, although an ad-services company, starts to eat into the online ad market share of either Google (Symbol: GOOG), Microsoft (Symbol: MSFT), or Yahoo (Symbol: YHOO).

The SPECS’s will definitely keep this start-up under the radar.

Current Offerings:

$10/DMA/month

EXCLUSIVE ad-placement

1st placement free (30days)

Up-to-2 ads running simultaneously

advertising@jacobjordyn.com

1-888-229-5198

Software-as-a Service (SaaS) is becoming a very popular medium and platform. Saas eliminates the need for loading (EXPENSIVE) software disks and DVD’s into computers in order to receive the latest tech innovations (Microsoft Office suite, etc…).

The SERVER. With SaaS, transactions are conducted within the net, or rather on a 3rd party’s (or the Host site) web server. This way, the user eliminates the need to purchase expensive e-Data storage materials while having the benefit of knowing their data is accessible 24 hours/day (As long as there is an Internet connection).

With SaaS, we believe major software applications that are available through “download”, while being hosted on the server of the software producer. Any data entered into these applications will be safeguarded as well. Companies using SaaS and some variations include Amazon.com (Symbol: AMZN) and Salesforce.com (Symbol: CRM).

What affect will SaaS have on XEROX (Symbol: XRX)? Detrimental. With SaaS, there may be no future need for Printing and Processing Paper. Both are the mainstay of Xerox’s revenues. We believe the company’s revenues will continue to fall, unless they adopt some form of SaaS integrate with their current product offerings.

Tell us what you think?

The SPEC’s found a website geared toward the UNHAPPY CONSUMER. BadServiceZipCodes.com is a website site that allows its visitors to spread the word about unsatisfactory service received from various business sectors and even government agencies.

The focus of this site is local service. We would imagine that is why the ZipCode is highlighted. The site also has a feature where you select “up-to-5″ ZipCodes and have an alert forwarded to your email address whenever an alert is submitted to the site for that/those particular ZipCodes.

The most fascinating feature of this website is the “State Assistance” pages. There is a page for each state in the union (50). On each page is the name, address, phone number(s), and other contact information for agencies regulating specific industries and professions (Ex. Doctors, Lawyers, Contractors, Banks, Credit Card companies, Hotels, Retail Stores, Internet companies, etc….). This is especially helpful for those without the financial means to hire an attorney in today’s economic times.

You can also login using your Facebook ID, and then subsequently share your submitted complaint with your Facebook friends.

For advertisers, this site provides an ad model not familiar to the internet. They use EXCLUSIVE ad placement. That is correct. There is no CPC (Cost-per-Click), CPM (Cost-per-Measurement), etc… The price of ad placement is equal to or lower than the typical internet ad models. But this EXCLUSIVITY should provide any advertiser a great platform of exposure.

The SPEC’s recommend the site as a good resource for consumers. If you are “TIRED OF THE BS”, then go to BadServiceZipCodes.com.

The Business World constantly wonders if, how, and when “Social Media” networks will become “Profitably Monetized”.  Facebook and Twitter are the two main culprits of conversation.

Facebook generates revenue from advertising. There is some speculation as whether the company is profitable however. Twitter has millions and millions of users. But, Twitter generates no revenue whatsoever. Twitter runs solely off of Venture Capital money.

Both platforms have created what the SPEC’s call a SECONDARY MARKET ECONOMY, whose sole purpose is to provide products and services which are utilized by users and members of both mediums.

Facebook users have a choice of various “Applications” to use when visiting the website. These applications are developed by companies not affiliated by Facebook. The fee for developing Facebook Applications range from $900 to over $10,000. Many applications contain revenue models (Advertising, Product sales), separate from the Facebook ad platform. A few Facebook Application developer companies include but are not limited to:

Multi Programming Solutions, LTD 

Zynga

The Twitter business model has created companies whom design the popular and Viral “backgrounds” seen on so many Twitter company pages. It is argued that a nice looking Twitter background will generate more followers than that of the “plain look.” A Twitter background developer include:

TwitterBackgrounds.com

These companies are just a few of those who currently exist. As the popularity of Twitter and Facebook grows globally day-by-day, many more innovative companies providing products and services for these platforms will appear as well.