Unintended Consequences: How Social Networking created a New Economy
The Business World constantly wonders if, how, and when “Social Media” networks will become “Profitably Monetized”. Facebook and Twitter are the two main culprits of conversation.
Facebook generates revenue from advertising. There is some speculation as whether the company is profitable however. Twitter has millions and millions of users. But, Twitter generates no revenue whatsoever. Twitter runs solely off of Venture Capital money.
Both platforms have created what the SPEC’s call a SECONDARY MARKET ECONOMY, whose sole purpose is to provide products and services which are utilized by users and members of both mediums.
Facebook users have a choice of various “Applications” to use when visiting the website. These applications are developed by companies not affiliated by Facebook. The fee for developing Facebook Applications range from $900 to over $10,000. Many applications contain revenue models (Advertising, Product sales), separate from the Facebook ad platform. A few Facebook Application developer companies include but are not limited to:
Multi Programming Solutions, LTD 
The Twitter business model has created companies whom design the popular and Viral “backgrounds” seen on so many Twitter company pages. It is argued that a nice looking Twitter background will generate more followers than that of the “plain look.” A Twitter background developer include:
These companies are just a few of those who currently exist. As the popularity of Twitter and Facebook grows globally day-by-day, many more innovative companies providing products and services for these platforms will appear as well.
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