15 May 2009
626 comments

TOUFEE (toufee.com): the “Adobe” killer

In the world of free-markets and entrepreneurship, there always comes a time when the indestructible Big Kid on the Block looses its dominance to rising stars.

For example look at Yahoo (Symbol: YHOO) and Microsoft (Symbol: MSFT). Both companies were in existence and had web browser technology available before Google (Symbol: GOOG) was created in a garage. Now they cannot decide on who wants to purchase and who is willing to be acquired. Now, look at who’s the king of search, Globally!!

Blockbuster (Symbol: BBI) was the king of the video rental market. Then came along Netflix (Symbol: NFLX) who 1st gave the consumer a “No Late Fee” policy. This marketing strategy was amazing as Netflix is probably the U.S. Postal Services’ largest customer while Blockbuster is becoming a DINOSAUR.

The Adobe (Symbol: ADBE) Premiere Pro software is the standard when it comes to Flash video editing. I believe it has been the dominant player in this area for the past 4 to 9 years, maybe longer. However, the SPEC’s have discovered a company we believe is based out of India, which has software to allow even the novice video creator look like a Pro.

TOUFEE: www.toufee.com, is a company whose site allows and provides the tools to create great flash video products. The company has its own platform which provides backgrounds, uploading of images and videos, text features, etc….. Once you create the video, Toufee then allows you to forward the video for publication to YouTube. However, the best feature is that Toufee also converts the video to other formats (.flv, mov, avi, etc..). This conversion feature is great for those with video players on their website.

The video conversion feature is simple. Toufee sends the user a email after a video if published to YouTube from its site. The email includes instructions for the designer/creator as to how to convert into a different format. The conversion process takes under 4 to 5 minutes, where Toufee will subsequently email the converted video to the author as well.

Most important is the Price & Customer Service. Toufee charges an annual fee for its service which allows the ability to create an unlimited amount of videos. I believe the highest annual price on the site is $199.95. Toufee also has random 1/2 price offers.

Toufee also has a “Support” feature. This is used to report any errors or bugs occuring whenever creating or editing a video. The SPEC’s have also used Support to ask technical questions about the product. The response time of the Toufee team has always been under 1 hour. Each response provided by the company was clear and solved all problems we encountered.

Any current or budding “Web Video” designers cannot go wrong using Toufee.

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