Seems as though Oliver Stone and Michael Douglas are bringing one of the most famous Business Industry movie characters to the screen.
Take a look at the preview, however the SPECS feel as though it will be hard to top the 1st Wall Street.
The title of this document was recited in the movie Barbarians at the Gate by the character playing Henry Kravis.
No one thought it would be easy to overthrow CNBC as the prime business channel when News Corp (Symbol: NWS) decided to create a 24hr. business network. However, the Fox Business channel does not seem to be scratching the surface either.
vs. 
Recent news reports state that the network is considering hiring Don Imus in order to boost ratings. Imus is not known as a Business personality. The move, if true, feels more like desperation instead of an innovative business decision.
Nielsen Media Research reported that CNBC receives more than 11 times the number of viewers than the Fox Business Channel. That is a big gap in viewership. The SPEC’s predict that News Corp will pull the plug on this channel in the 1st quarter of 2010. News Corp. is currently experiencing heavy losses and desperate to cut its liabilities. This is probably the reason they are attempting to sell the Dow Jones Stock Index.
We believe that the Fox Business Channel will meet with the same fate as the former CNNfn network.
This company, JacobJordyn, is unique to say the least. It seems that its goal is to change the parameters of online advertising. The question is, can their business model be sustainable in the future?
The usual online advertising models include Cost-per-Click (CPC) and Cost-per-Measurement (CPM). Many feel as though both models are in the class of “Rolling the Dice,” and the advertisers goal is to hope they hit something. However, JacobJordyn promotes EXCLUSIVE online ad placement. With their EXCLUSIVE model this company has basically taken newspaper advertising characteristics and moved it to the World Wide Web.
The SPEC’s would admit that the EXCLUSIVE model would provide any advertiser with the greatest opportunity in reaching potential consumers and customers. A no-brainer. Our concern is whether their “low-cost” DMA ad-placement model is economically sustainable.
What JacobJordyn does (according to their Twitter site and their posting at badservicezipcodes.com) is charge $10 per DMA (their are currently 210 US DMA’s, or Designated Market Areas). The price is low, but it would provide a tremendous benefit to advertisers (once again), especially small business. If JacobJordyn has limited expenses, then the $10 DMA monthly cost may last into the future. If they are able to generate a lot of BUZZ with this ad model, then of course they will be able to raise the cost in the future. That is the huge question that needs to be answered. Otherwise, their ad model is definitely courageous, viral, SPECULATIVE, innovative, etc…….
It would amaze us if this company, although an ad-services company, starts to eat into the online ad market share of either Google (Symbol: GOOG), Microsoft (Symbol: MSFT), or Yahoo (Symbol: YHOO).
The SPECS’s will definitely keep this start-up under the radar.
Current Offerings:
$10/DMA/month
EXCLUSIVE ad-placement
1st placement free (30days)
Up-to-2 ads running simultaneously
advertising@jacobjordyn.com
1-888-229-5198
Software-as-a Service (SaaS) is becoming a very popular medium and platform. Saas eliminates the need for loading (EXPENSIVE) software disks and DVD’s into computers in order to receive the latest tech innovations (Microsoft Office suite, etc…).
The SERVER. With SaaS, transactions are conducted within the net, or rather on a 3rd party’s (or the Host site) web server. This way, the user eliminates the need to purchase expensive e-Data storage materials while having the benefit of knowing their data is accessible 24 hours/day (As long as there is an Internet connection).
With SaaS, we believe major software applications that are available through “download”, while being hosted on the server of the software producer. Any data entered into these applications will be safeguarded as well. Companies using SaaS and some variations include Amazon.com (Symbol: AMZN) and Salesforce.com (Symbol: CRM).
What affect will SaaS have on XEROX (Symbol: XRX)? Detrimental. With SaaS, there may be no future need for Printing and Processing Paper. Both are the mainstay of Xerox’s revenues. We believe the company’s revenues will continue to fall, unless they adopt some form of SaaS integrate with their current product offerings.
Tell us what you think?
The SPEC’s found a website geared toward the UNHAPPY CONSUMER. BadServiceZipCodes.com is a website site that allows its visitors to spread the word about unsatisfactory service received from various business sectors and even government agencies.
The focus of this site is local service. We would imagine that is why the ZipCode is highlighted. The site also has a feature where you select “up-to-5″ ZipCodes and have an alert forwarded to your email address whenever an alert is submitted to the site for that/those particular ZipCodes.
The most fascinating feature of this website is the “State Assistance” pages. There is a page for each state in the union (50). On each page is the name, address, phone number(s), and other contact information for agencies regulating specific industries and professions (Ex. Doctors, Lawyers, Contractors, Banks, Credit Card companies, Hotels, Retail Stores, Internet companies, etc….). This is especially helpful for those without the financial means to hire an attorney in today’s economic times.
You can also login using your Facebook ID, and then subsequently share your submitted complaint with your Facebook friends.
For advertisers, this site provides an ad model not familiar to the internet. They use EXCLUSIVE ad placement. That is correct. There is no CPC (Cost-per-Click), CPM (Cost-per-Measurement), etc… The price of ad placement is equal to or lower than the typical internet ad models. But this EXCLUSIVITY should provide any advertiser a great platform of exposure.
The SPEC’s recommend the site as a good resource for consumers. If you are “TIRED OF THE BS”, then go to BadServiceZipCodes.com.
